A clickable promotional app prototype based on the campaign concept: AR training, Belal-inspired routines, shoppable gear, Instagram-style engagement, and a community built around resilience and representation.
Tap. Train. Triumph. AR-guided workouts, Belal-inspired routines, limited products, and a community built on resilience.
Nike Fight Club
Prototype mode: click Join now to enter the app.
A focused MMA circuit built around strength, footwork, and mental discipline.
New sparring session unlocked
1,284 athletes completed WRK today
Limited drop available in Shop
Use camera mode to place products on your body, follow Belal’s form, and unlock real-time coaching prompts.
3 rounds
fast jab
footwork
Products are placed inside workouts so users can shop from the training experience.
£64.99
£89.99
£54.99
Level 04 · 8 day streak
1400 reward points
900 reward points
600 reward points
Learn about Belal’s journey, Palestinian representation, resilience, and the campaign’s wider message.